Marketing and Innovation Management

Our degree course features the following:

• A significant proportion of interdisciplinary modules, enabling students to understand complex interconnections among different fields and find appropriate solutions to business challenges
• Classes on the international, economic and legal contexts of sales and marketing, in order to do justice to the ever-closer interrelationships among the world's economies
• Specific training in taking a holistic and strategic approach to innovation projects and their successful completion
• Joint projects with businesses from the Hamburg area for gaining and advancing experience of the use of business management instruments in marketing and sales

This degree course is designed for graduates of Bachelor’s (or equivalent) degrees with business or economics emphases and specialisms in sales and marketing who are interested in enhancing their knowledge and skills in this area with a view to taking on roles with responsibility for people and budgets in international business settings. We also welcome applicants with initial experience of working in marketing and sales.

The first two semesters of this degree course involve supplementing and extending students‘ existing knowledge, with five required modules, each made up of two sub-courses on a joint theme, taken in each semester.

Most modules are interdisciplinary in nature, while some explore current topics in marketing and sales from businesses in a range of sectors. Building on this structure, third-semester students tackle a specific marketing or sales issue, ideally taken from a real-life business context, and write it up in their Master's thesis.

Essential:

• A first (Bachelor’s, German Diplom, or equivalent) degree course of at least seven semesters in duration and worth at least 210 credit points in business, economics or a related subject (particularly computer science or mathematics with a business or economics emphasis or industrial engineering), with a minimum overall final grade of 2.5 (‘gut’) in the German system
• You will need to demonstrate that you attained at least 30 credit points in your first degree by completing modules related to marketing or sales
• Diploma Supplement/Transcript of Records
• International applicants are required to demonstrate proficiency in the German language at level C1 (Common European Framework of Reference for Languages) or above via a recognised language test, which should be one of the following: Goethe Institute C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom issued by the KMK (Kultusministerkonferenz), or Kleines or Großes Sprachdiplom issued by the Goethe Institute.

Additional documents you may submit to enhance your application (optional):

• Letter of motivation
• CV
• TM-WISO or GMAT test result
• Proof (e.g. via a written reference from your employer) of at least two years of work experience after graduating with your first degree
• Proof of having completed vocational training in a business-related field
• Proof of having completed an internship outside Germany (or your home country)

N.B.: Applicants whose Bachelor’s degrees are equivalent to 180 credit points will be accepted onto the course if they meet all the other entry requirements and places are available. They are required to attain a further 30 credit points within the first two semesters on the course in order to enrol fully. Your academic advisor will determine which courses you will be required to undertake. If you fail to meet this condition, your provisional enrolment will become void and you will not be able to continue your studies.

This degree course welcomes new entrants in summer semester only and does not have a winter semester intake. Applications are open between 1 December and 15 January.

Applications and admissions are managed by the Student Admissions and Registration Office (Studierendensekretariat).

You can find further information here: Applying for a Master's degree course